Toyota Cruises into Copyright Infringement

On October 20th, 2014, Eric Dahl filed a complaint against Toyota Motor Sales alleging copyright infringement.  Dahl claims that Toyota’s new commercial , featuring a young girl who wins a storage locker containing one of B.B. King’s famous “Lucille” guitars, is exactly like Dahl’s real-life experience.  While most commercials and television have some basis in real-life, Dahl’s experience … More Toyota Cruises into Copyright Infringement